Antonio Lo Presti

Designing Hip Hop Hero 4.0, we focused on reinventing 3 main aspects of the iconic watch.
The first is the updated strap design, that is now smoother and slightly thicker. It keeps the same closing technology of the original Hip Hop, while resulting in a much more streamlined design: The stripes that allow users to cut the strap to size are now positioned towards the bottom, so, when the watch is worn, they are hidden below the wrist. The Dial has been redesigned, giving it a minimalist, yet functional look. This makes it simple and fun, but never too extravagant. Thanks to its updated look, now the watch looks less feminine and more unisex.
The crown was entirely redesigned in order to give a much more premium feel to the overall design. The endless colour combinations, together with its simple design, make the Hip Hop Hero 4.0 perfect for any occasion.