Antonio Lo PrestiBlog
April 15, 2025
How I Didn't Get a Red Dot Award
Spoiler: I did. But also, I didn't. Welcome to design in 2025.
March 22, 2025
My Design Process (and Why It's Never Linear)
If you imagine my design process as a perfectly straight line from problem to solution, I have bad news: it's more like a spiral caught in a wind tunnel.
March 10, 2025
What Industrial Design Actually Means in 2025
Industrial design isn't just about pretty objects or smooth curves. Not anymore. In 2025, it's about solving real-world problems through form, function, and emotional resonance.
February 18, 2025
Creative Direction Is Not Just Picking Fonts
Being a creative director means you stop designing things and start designing teams. It's about nurturing vision while making room for ideas that didn't come from you.
January 25, 2025
Manufacturing in China: A Designer's Reality Check
Let's talk about what really happens after you hit "Send to Factory." Designing a product and producing it in China is a blend of logistics, trust, and digital diplomacy.
January 8, 2025
Why Your Desk Toy Might Be Saving Your Brain
No, seriously. Fidget tools aren't just a gimmick. They can genuinely help with focus, reduce stress, and improve cognitive performance.