Antonio Lo PrestiCurriculum Vitae
View CVAntonio Lo Presti
Senior Creative Director | Brand & Product Visionary
Amsterdam, Netherlands
info@antonio-lopresti.com | +31 685099959
Profile
I'm a passionate creative leader with over 10 years of experience bringing innovative products to life. My background in consumer electronics and industrial design has taught me how to blend form and function in ways that resonate with people. I love finding that sweet spot where storytelling meets strategy, where a product isn't just useful—it creates an emotional connection. Throughout my career, I've grown from designing products to leading creative teams and building brands that leave a lasting impression. I'm always looking for opportunities to collaborate with forward-thinking teams who want to create meaningful impact through thoughtful design.
Experience
Creative Director
FeelGroup - KIIROO, Amsterdam
2019 - 2025
- Directed all creative operations across industrial design, brand strategy, and marketing content for a global tech company.
- Shaped the full product ecosystem — from physical products to digital experiences — maintaining consistency and impact.
- Led a creative team of 5, mentoring talents across industrial, graphic, and experience design disciplines.
- Pitched new concepts and creative directions directly to leadership, influencing business strategy.
Art Director
KIIROO, Amsterdam
2018 - 2019
- Oversaw launch strategies for 10+ products, blending product innovation with brand storytelling.
- Built and executed compelling brand narratives that resonated with global audiences.
- Worked alongside marketing, R&D, and operations to ensure brand coherence across every touchpoint.
Industrial Designer
KIIROO, Amsterdam
2016 - 2018
- Designed user-centered tech products that expanded the brand's portfolio and market share.
- Introduced agile design workflows that accelerated time-to-market without sacrificing quality.
Industrial Designer
GumDesign Studio, Italy
2015 - 2016
- Developed consumer-focused products with a strong storytelling angle.
- Brought fresh, sustainable design solutions into legacy brand projects.
Education
Master's in Product Marketing
IED - Istituto Europeo di Design | Rome
2014 - 2015
Bachelor's in Industrial Design
IED - Istituto Europeo di Design | Rome
2010 - 2014
Skills
Creative Leadership
- Cross-functional Team Management
- Mentoring & Talent Development
- Client-Facing Presentation & Pitching
Strategic Creative
- Brand Strategy & Identity
- Product Storytelling
- Business Development Creative Support
Technical
- SolidWorks | Rhino 3D | KeyShot
- Adobe Creative Suite | Figma
- Rapid Prototyping | Digital Content Creation
Languages
- Italian (Native)
- English (Fluent)
Contact
Address
Melis Stokehof 60 - Amsterdam
Mobile
+31 685099959
Email
info@antonio-lopresti.com
Website
antonio-lopresti.com
Instagram
@amsterdam.dynamics