CREATIVE DIRECTION

FeelStars by Kiiroo

Premium Brand Experience - 2024

Overview

FeelStars is a bold sub-brand by Kiiroo, featuring high-end strokers molded after the intimate features of the world's most iconic adult stars. As Creative Director, my mission was to make each star truly shine—capturing her unique persona, style, and energy—while maintaining a cohesive visual and brand language that aligned with Kiiroo's premium, tech-forward identity.

Designer Note

Creating a premium brand experience for adult products requires a delicate balance. The creative direction needed to be sophisticated and tasteful while still being authentic to the industry and appealing to the target audience. We aimed to elevate the category through thoughtful design choices.

Balancing individuality with brand consistency was no easy feat. From art direction to packaging design, every detail was carefully crafted to highlight each star's allure without losing the refined essence of the Kiiroo brand. This meant building strong visual narratives, developing tailored brand palettes, and ensuring the final output looked just as stunning on a product shelf as it did on social media.

Details

Client: KIIROO
Year: 2024
Role: Creative Director
Focus: Brand Identity, Art Direction, Packaging

Brand Identity

Creative Approach

The creative approach for FeelStars centered around creating distinct visual identities for each star while maintaining a cohesive brand framework. This required developing a flexible design system that could adapt to different personalities and aesthetics while still feeling part of the same premium product line.

Designer Note

One of the most interesting challenges was finding the right visual language for each star. Some had bold, vibrant personalities that called for dramatic lighting and saturated colors, while others embodied a more subtle, sophisticated allure. The art direction needed to capture these differences while still feeling cohesive across the entire product line.

FeelStars Promotional Photography - Themed Shoot

FeelStars Promotional Photography - Disco Theme

Photography Direction

The photography direction was crucial to the success of the FeelStars brand. Each photoshoot was carefully planned to capture the unique personality and appeal of each star while maintaining a consistent level of quality and sophistication. We developed mood boards, lighting concepts, and set designs that would complement each star's individual style while reinforcing the premium positioning of the brand.

Working with professional photographers who understood both portrait photography and product styling was essential. The images needed to be visually striking and emotionally engaging while still being appropriate for mainstream marketing channels.

FeelStars Promotional Photography - Product Showcase

Packaging Design

The packaging design for FeelStars needed to stand out on retail shelves while maintaining a premium, sophisticated aesthetic. We developed a system that featured portrait photography of each star alongside elegant typography and a consistent color palette that tied back to the main Kiiroo brand.

Each package included custom elements that reflected the star's personality, from unique color accents to specialized finishes and textures. The unboxing experience was carefully considered, with premium materials and thoughtful details that reinforced the luxury positioning of the product.

FeelStars Retail Display with Premium Packaging

Custom retail display showcasing the FeelStars collection with color-coded packaging for each star

Outcome

The FeelStars line has become one of Kiiroo's most successful product categories, with strong brand recognition and customer loyalty. The creative direction has helped position the products as premium offerings in a competitive market, with packaging and marketing materials that stand out for their sophisticated design and high production values.

It was a challenging and exciting project—equal parts glamour and grit—that pushed the boundaries of creative direction in an industry often overlooked by mainstream design professionals.