CREATIVE DIRECTION

Romano Branding

Sicilian Patisserie - 2023

Overview

Romano is a local patisserie in Siracusa specializing in traditional Sicilian sweets. The branding project involved creating a distinctive visual identity that would capture the essence of Sicilian pastry tradition while presenting it in a contemporary, elegant way.

Designer Note

The logo design was inspired by the iconic cassatina siciliana, a traditional sweet from Sicily. I wanted to create a visual connection between the brand name and this beloved dessert, using the distinctive dome shape topped with a cherry as the foundation for the logo.

Details

Client: Romano Pasticceria
Location: Via Avola 23, Siracusa
Year: 2023
Role: Creative Director & Brand Designer

Brand Identity

Romano Packaging with Pastry Illustrations

Design Approach

The design approach for Romano centered around creating a visual identity that would be instantly recognizable and memorable. The logo combines the silhouette of a cassatina siciliana with the name "Romano" integrated into the design, creating a symbol that represents both the brand and its signature product.

Designer Note

Typography played a crucial role in this project. I selected a serif typeface with distinctive characteristics that evoke tradition and craftsmanship, while still feeling contemporary. The contrast between the bold black letterforms and the vibrant red cherry creates a striking visual that stands out on packaging and signage.

Brand Applications

The brand identity was applied across various touchpoints, including packaging, business cards, signage, and promotional materials. Hand-drawn illustrations of traditional Sicilian pastries complement the logo, adding a layer of artisanal authenticity to the brand.

The packaging design features a clean, minimalist approach with ample white space to highlight both the logo and the pastry illustrations. This creates an elegant presentation that reflects the premium quality of the products inside.

Outcome

Since its implementation, the new brand identity has helped Romano establish itself as a premium destination for authentic Sicilian pastries. The distinctive logo has become a recognized symbol in the local community, and the cohesive visual language across all touchpoints has elevated the customer experience both in-store and through packaging.