Antonio Lo PrestiCreative Direction
Orange is the new Black
Amsterdam's 750th Anniversary Celebration
2025
Overview
In celebration of Amsterdam's 750th anniversary, Kiiroo unveiled a spectacular transformation at the Amsterdam RAI convention centre. The entire booth was reimagined in vibrant orange — a bold tribute to Dutch heritage and the city's iconic color.
This special one-off livery represented months of meticulous planning and creative direction, transforming the traditional Kiiroo aesthetic into a celebration of Amsterdam's culture and history. Every element, from the illuminated orange walls to the custom-branded polo shirts, was designed to create an immersive Dutch experience.
The result was a stunning exhibition space that not only showcased Kiiroo's innovative products but also paid homage to the city that has been instrumental in the company's journey. The orange livery became a conversation starter, drawing visitors into an atmosphere that perfectly blended technology, design, and cultural pride.
Details
- Client
- KIIROO
- Year
- 2025
- Role
- Creative Director
- Location
- Amsterdam RAI
- Event
- Erofame
The Orange Experience
The booth featured custom LED lighting, seating areas, and product displays all unified by the striking orange theme. Motion and atmosphere came together to create a dynamic exhibition space that captured the energy of Amsterdam's celebration.
Brand Immersion
Every touchpoint reinforced the orange theme, from VR experiences that immersed visitors in interactive content to custom-designed team uniforms featuring the Dutch flag, KIIROO branding, and sponsor logos. The attention to detail extended to all branded materials, creating a cohesive visual identity.
Marketing Collateral
The orange livery extended to all marketing materials, including the 2025 product catalog and product displays. Each element was carefully crafted to maintain brand consistency while celebrating Amsterdam's milestone anniversary.
The Complete Vision
The final result was a harmonious blend of brand identity and cultural celebration. The orange booth stood as a bold statement at Amsterdam RAI, successfully capturing the spirit of the city's 750th anniversary while showcasing Kiiroo's innovation and design excellence.
This project demonstrated how thoughtful creative direction and meticulous attention to detail can transform a standard exhibition space into an unforgettable brand experience that resonates with both local heritage and global audiences.